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Topics: Video, Digital Marketing, Advertising

How to Easily Build Data Driven Marketing Campaigns

 


If you're a marketer, one of your priorities likely centers around making better use of data to improve the your marketing campaigns.

In fact, that has been a main priority for most marketers for a while now. But that to-do item is still unchecked. Why is that?

It's not because we haven't heard about it enough – we've all clearly heard the sounds of the data drum.

The problem is that the process that has been outlined for us to become "data-driven" – buying expensive tools, making expensive hires, getting top-down alignment – is slow, complex, and expensive.

Good news: there's an easier way.

In this webinar, Leana Salamah, Executive Director for mdg, and Abhay Khurana, Chief Customer Officer for Feathr, will show you how to easily use data to improve your marketing – without expensive tools, hires, or corporate buy-in.

Specifically, we'll show you how to:

  • Identify the key data sources you should actually care about
  • Quickly analyze your data to uncover key customer cohorts
  • Design offers and campaigns for each cohort that will send your conversion rates through the roof