Feathr, The Event Marketing Cloud, has been selected as winner of the prestigious UFI Technology Award.
Each year UFI, The Global Association of the Exhibition Industry, grants their Technology Award to the best new technology that supports the exhibition industry. This year, UFI's international panel of exhibition professionals selected Feathr as the standout company from the large group of world-wide contestants.
“At UFI’s ICT Committee we strive for excellence and innovation. Feathr was a good example of both! Its solution perfectly combines the magic of face-to-face and digital,” said Maria Martinez, Director at Madrid’s trade fair institution IFEMA (Spain), and Chair of the UFI ICT Committee, which has run the annual award since 2008.
The UFI Technology Award is the second major industry competition that Feathr has won within a year. The first was granted by SISO, the Society of Independent Show Organizers, at their third annual Innovation Battlefield in August of 2015.
Launched in 2014, Feathr, The Event Marketing Cloud, is the only digital marketing platform tailored exclusively for the needs of event organizers. It has improved and accelerated the way event professionals use digital marketing technology to grow and monetize events.
“We are incredibly honored to be recognized by UFI as their 2016 Technology Award winner,” said Aidan Augustin, President of Feathr, who co-founded the company with Aleksander Levental in 2012 making mobile apps for events. “As people spend ever more time online, exhibitions are uniquely positioned to bridge the gap between digital and in-person engagement. Our goal at Feathr is to help organizers – and their exhibitors – capitalize on this opportunity!”
The award was announced by UFI on June 7th, 2016, and will be presented to Aidan Augustin, Co-founder and President of Feathr, at the 83rd UFI Congress in Shanghai in November 2016.
Feathr plans to continue the development of its product to help event organizers further leverage digital marketing technology to grow and monetize their events.