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Referral marketing is an acquisition channel with huge potential for events.
The idea is fairly straightforward, leverage the networks of your exhibitors, speakers, and existing attendees to get new attendees. But the implementation isn't always so easy.
How do you get attendees, exhibitors, and sponsors to actually participate? And how can you reliably track the amount of registrations each sends?
Join Aidan, President and Co-founder of Feathr, for a deep dive into the world of referral marketing with an emphasis on technology that has made running these programs more effective than ever.
Emerald Expositions' HD Expo drove 619 registrations through Feathr-powered referral campaigns.