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Topics: Press Releases, Partnerships

Association Marketing Academy launches digital marketing certification

10-week online Association Digital Marketing Certification Course sponsored by Feathr 

New York, NY (April 1, 2021) — The Association Marketing Academy is pleased to announce the launch of its new online training, the Association Digital Marketing Certification Course taught by Chris Gloede, former Chief Marketing Officer of the American Bar Association. The ten-class certification features live instruction, discussion, and explores successful strategic, technical and tactical elements of digital marketing for professionals in the association industry, and was made possible with support from Feathr, the industry-leading digital marketing platform for associations. 

“The association industry has struggled to adopt modern marketing strategies and tools,” explains instructor Chris Gloede. “Our goal is to help associations shatter traditions, overcome organizational barriers, and digitize membership, education, and event offerings.”

As CMO of the American Bar Association, Gloede spearheaded a digital transformation that introduced marketing automation, business intelligence, paid media, and professional development for the organization. Through this certification course, he aims to empower other associations to nurture and develop their digital marketing efforts and elevate the marketing profession in the association industry as a whole. 

“Given that Feathr is dedicated to helping associations digitize their marketing, we’re proud to support the Association Marketing Academy’s mission to provide training and certification to the industry’s marketing professionals,” says Aidan Augustin, President and Co-founder of Feathr. 

The Association Digital Marketing Certification Course term is April 29 – July 1, 2021. Classes are held online, weekly on Thursdays from 1-2pm ET and include:

  • Live instruction, discussion, and industry guest lecturers 
  • 10 CAE credits 
  • Private class discussion forum access 
  • Private networking LinkedIn Group access 
  • Printable certificate suitable for framing 
  • Badge for LinkedIn profile and email signature 
  • Software discounts from sponsors

To learn more visit https://associationmarketingacademy.com.

Association membership, meetings, and marketing professionals learn integral skills in key marketing disciplines at the Association Marketing Academy. Translating commercial strategies and tools for the association industry, the Academy helps elevate marketing performance and educate motivated professionals committed to lifelong learning.  All courses are taught live by experienced professionals and are fully accredited by the American Society of Association Executives.

Over 800 associations and event organizers trust Feathr to modernize their marketing. Feathr simplifies your marketing by giving you a central place to manage your digital advertising campaigns, with built-in best practices to get you up and running quickly. Our programmatic advertising tools help hundreds of organizations promote virtual meetings, conferences and trade shows, increase membership engagement and retention, and drive net-new digital sponsorship revenue.

Chris Gloede