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Nicole Bowman is Vice President of Marketing & Communications at International Association of Exhibitions and Events.

We at Feathr are excited for this month's Expo! Expo! in New Orleans. Expo! Expo! is IAEE's biggest annual event, and one of the premier shows for the exhibitions and events industry. IAEE has been a Feathr customer for three years, and not only have we watched Expo! Expo! grow, we've learned what a dedicated and talented event marketing leader Nicole is. So, fresh on the heels of our 3-year case study with IAEE, we decided to have a conversation with her about her job, her experiences, and her philosophy.

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Over the past three years, more than 1500 associations and events have used Feathr’s products to do better digital marketing, grow event attendance, and boost overall membership.

And while we’re thrilled with the results we’ve created so far, we know that there is so much more that we can do. In fact, our mission is to make comprehensive event and association marketing effortless.

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Topics: Data & Analytics, Product, News

One of Feathr CEO Aleks Levental’s favorite hobbies is making molehills out of mountains.

Make no mistake though--he runs a tight, secure, and data-driven ship. But he has a way of not sweating the things that can keep other people up all night. GDPR is one of them. In this article we'll be learning why GDPR is a historically important change in how the EU protects personal data, and also why there’s no need to panic whatsoever.

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That old saying of "two heads are better than one" can apply to businesses, too. That's why, when Feathr customers tell us how much easier their lives would be if our platform integrated with their favorite reg vendor or other service provider, we do our best to listen and try to make it happen.

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Today we at Feathr are thrilled to announce a brand new technical partnership with industry-leading registration and data service provider Convention Data Services. CDS has been around since 1986 and has remained innovative for decades with its event management solutions built around core registration data.

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Topics: News, Feathr Live

 

Last Wednesday, Feathr hosted another Feathr Live event, the second in a series of in-person discussions with event industry leaders about personalization, data, and the future of live events. Held in Dallas at the headquarters of Feathr’s newest strategic partner, Freeman, Feathr Live brought in a group of Dallas-area event pros and association leaders who were eager to learn and discuss the rapid evolution of their industry.

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Today more than 1000 events and associations like UBM, Emerald Expositions, CES, and NAB use Feathr to create attendee acquisition, partner referral, and digital sponsorship campaigns that actually work.

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