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Topics: News, Product Update

We're always hard at work making new things (and making old things better). Check out the latest Feathr updates and features in this article, and be sure to subscribe to the Feathr blog so you can always get the latest news flying in as soon as it arrives. 

There's a theme to this set of updated features: Ease. Of. Communication. We've made some handy changes to the way you message Partners, as well as some improvements in contact list importing. Read on to learn about it.

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We have a confession to make. We're glad that cookies are being obliterated from the internet.

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FeathrFunding_Blog2


We can’t believe how exciting and eventful this past year has been for Feathr. We’re grateful for all the hard work our team, customers and partners have put in to making 2019 a year for the books in terms of growth and… drumroll please… 

...Funding!

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Feathr, the marketing and advertising platform built specifically for events and associations, and Trade Show Ready, an industry leader for trade shows to qualify, engage and generate loyal attendees and exhibitors, have announced a formal partnership in order to better meet the needs of their clients, through technology and marketing.

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Nicole Bowman, MBA is Vice President of Marketing & Communications at International Association of Exhibitions and Events.

We at Feathr are excited for this month's Expo! Expo! in New Orleans. Expo! Expo! is IAEE's biggest annual event, and one of the premier shows for the exhibitions and events industry. IAEE has been a Feathr customer for three years, and not only have we watched Expo! Expo! grow, we've learned what a dedicated and talented event marketing leader Nicole is. So, fresh on the heels of our 3-year case study with IAEE, we decided to have a conversation with her about her job, her experiences, and her philosophy.

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Photo credit: Transform USA

Feathr President and Co-Founder Aidan Augustin, along with new VP of Sales Heather Holst-Knudsen, traveled to Washington D.C. last week to attend the inaugural Transform USA. Transform is a conference for senior leaders in the event space who are responsible for digital development, and Feathr was a proud sponsor of the event. The one-day event brought together an influential event industry group for education, networking, and thought-provoking discussion.

Transform’s theme was “data, analytics, and digital in events,” a topic Feathr knows a thing or two about. We’ve been excited to watch the event industry join us on the message we’ve been preaching for years: the future of event growth is in data and personalization. Better utilized data means a better experience for attendees, exhibitors, and sponsors. The presentations from industry leaders at Transform reflected this attitude. Here are some of our key takeaways from the event:

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