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Having the right technology is only half the battle when it comes to growing your association or event. If you don’t use your tools effectively, you miss out on the benefits – but for organizations that are already strapped for time and resources, implementation is often the hardest part.

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After doubling in size over the last two years, Feathr has moved into Gainesville’s Nimbus building, 14,000 square-foot office in the city’s growing Innovation District.

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Feathr, the marketing and advertising platform built specifically for events and associations, and Trade Show Ready, an industry leader for trade shows to qualify, engage and generate loyal attendees and exhibitors, have announced a formal partnership in order to better meet the needs of their clients, through technology and marketing.

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Nicole Bowman is Vice President of Marketing & Communications at International Association of Exhibitions and Events.

We at Feathr are excited for this month's Expo! Expo! in New Orleans. Expo! Expo! is IAEE's biggest annual event, and one of the premier shows for the exhibitions and events industry. IAEE has been a Feathr customer for three years, and not only have we watched Expo! Expo! grow, we've learned what a dedicated and talented event marketing leader Nicole is. So, fresh on the heels of our 3-year case study with IAEE, we decided to have a conversation with her about her job, her experiences, and her philosophy.

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Over the past three years, more than 1500 associations and events have used Feathr’s products to do better digital marketing, grow event attendance, and boost overall membership.

And while we’re thrilled with the results we’ve created so far, we know that there is so much more that we can do. In fact, our mission is to make comprehensive event and association marketing effortless.

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Topics: Data & Analytics, Product, News

One of Feathr CEO Aleks Levental’s favorite hobbies is making molehills out of mountains.

Make no mistake though--he runs a tight, secure, and data-driven ship. But he has a way of not sweating the things that can keep other people up all night. GDPR is one of them. In this article we'll be learning why GDPR is a historically important change in how the EU protects personal data, and also why there’s no need to panic whatsoever.

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