It’s safe to say 2020 has been… interesting. We’ll be honest – earlier this year, we weren’t entirely sure how things would pan out. With industry events being canceled worldwide, marketing budgets getting cut, and economic uncertainty impacting the decisions of members, attendees, boards, sponsors, and exhibitors, we knew that all we could do was try to help our customers adapt to the changes.
You know how valuable your partners are to your events. Without them...well, there wouldn’t be an event. And your events are valuable to them, too. Why else would they sign up to exhibit, sponsor, and speak? So you’ve got something of a symbiotic relationship. That’s awesome. Use it. Today we’re going to discuss how to use it with a great way to parlay those relationships into more value for everyone, and more growth for your event. It’s a VIP partner invites program, so keep reading to learn how it can provide a big jolt in your event attendance and partner relationships.
Today on the Feathr blog we've started a new series all about how digital advertising and modern marketing tools not only work well, but work together in concert to multiply each others’ effectiveness. We'll begin with a classic combo: retargeting + landing pages.
Today, we’re thrilled to announce the latest feature added to Feathr – custom segments. Custom segments allow you to create even more targeted segments of your audience.
Until now Feathr has automatically segmented your audience based on behavioral attributes such as unique URL page views, Email opens, geographic location, and more. This automatic segmentation is a great place to start.
However, our wonderful customers have been more creative with the data they want to track and use than we initially imagined, pushing us to build a tool that gives more specific ways to create audience segments.
For example, what if you want to build a segment that includes all users who view specific exhibitor profiles and open a particular Email?
What if you have multiple registration funnels that end up on the same confirmation page? How do you track which audience members visiting that URL are from which registration process?
With custom segments, it’s super easy.
Today we're releasing real-time Campaign Spend and ROI Data. That means even more insight into the performance of the campaigns you are running with Feathr, so you can measure the effect of changes to targeted audiences, campaign timing, and messaging.