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Topics: Data & Analytics, Product, News

One of Feathr CEO Aleks Levental’s favorite hobbies is making molehills out of mountains.

Make no mistake though--he runs a tight, secure, and data-driven ship. But he has a way of not sweating the things that can keep other people up all night. GDPR is one of them. In this article we'll be learning why GDPR is a historically important change in how the EU protects personal data, and also why there’s no need to panic whatsoever.

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With more than 2.13 billion monthly users and 1.4 billion daily active users, Facebook is a platform with truly global reach. Given that reach, it's not surprising that Facebook's advertising platform has grown to become one of the most important and valuable advertising channels in the world.

That's one of the reasons why we're thrilled to launch Facebook Campaigns, a tool that lets you target your Feathr tracked audience segments with advertising directly on Facebook.

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At Feathr, our goal is to make world-class marketing that is both accessible and powerful. So when we first launched our programmatic advertising campaign builder, the interface and functionality were very simple.

That approach worked great – for some time. While our customers could clearly understand and use the builder, they also started to become more sophisticated digital marketers. And as their sophistication grew, their need for more robust tools did as well.

We started to hear questions like:

  • How can I show more ads at the beginning of my registration window to promote the early bird special?
  • How can I be sure that the same person isn’t seeing my ad continuously?
  • How can I measure newsletter signups and registrations?

After hearing questions like this consistently, we decided it was time for our campaigns to evolve by exposing some of the configuration options we had been using internally to optimize campaigns.

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Topics: Product

Today, we’re thrilled to announce the latest feature added to Feathr – custom segments. Custom segments allow you to create even more targeted segments of your audience.

Until now Feathr has automatically segmented your audience based on behavioral attributes such as unique URL page views, Email opens, geographic location, and more. This automatic segmentation is a great place to start.

However, our wonderful customers have been more creative with the data they want to track and use than we initially imagined, pushing us to build a tool that gives more specific ways to create audience segments.

For example, what if you want to build a segment that includes all users who view specific exhibitor profiles and open a particular Email?

What if you have multiple registration funnels that end up on the same confirmation page? How do you track which audience members visiting that URL are from which registration process?

With custom segments, it’s super easy.

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Today we're releasing real-time Campaign Spend and ROI Data. That means even more insight into the performance of the campaigns you are running with Feathr, so you can measure the effect of changes to targeted audiences, campaign timing, and messaging.

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Today more than 1000 events and associations like UBM, Emerald Expositions, CES, and NAB use Feathr to create attendee acquisition, partner referral, and digital sponsorship campaigns that actually work.

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