In-person events are back. More people than ever are looking for face-to-face interactions with nonprofits and businesses alike, which means the demand for physical events will rise once again.
Connecting with donors is still priority #1. It's important that you provide a clear path for engagement and make it easy for people who want to give back but aren't sure where to start (even if they're not at the point of giving money).
HubSpot collected data from over 1,000 global marketers to understand how they’re approaching marketing in 2023. What are the top three investments for these marketers? Influencer marketing, short-form video content, and SEO.
The biggest challenges for nonprofits this next year will be donor engagement, fatigue, retention and recurring giving. The pandemic and its effects are beginning to recede into the past, but staff turnover and expanding, nurturing, and engaging donors have moved to the top.
Barbara O’Reilly has been in fundraising for 30 years, so she knows what’s here to stay and what’s just a passing trend. She sat down with We Are For Good’s Jon and Becky, and at the top of the list for fundraisers is keeping relationships with donors moving forward. There’s no way to sidestep the hard work of investing in relationships.
A large part of marketing is understanding your community. And Pinterest has its finger on the pulse when it comes to what’s trending. From two-tone hairstyles to fewer baths, 2023 has a lot of changes in store.
So many marketing plans are designed to be perfect. But so many of those plans gather dust on a bookshelf or in the back of a cabinet. The best marketing plans accept the reality that life is full of surprises. We just hope 2023 has fewer surprises than the last few years.