Delivered weekly, the Inflight Briefing is designed as a blueprint for the builder and inspiration for the curious. It's for the purposeful (that's you!) doing marketing for good.
017: All you need is love
Love and footballs are in the air. The Super Bowl andValentine’s Dayare both just shy of three weeks away. And corporate marketers are having a heyday trying to convince us all to get ready to spend some cash.
But the cool thing about this season is that marketers are getting to tap into something very real: love.
The Super Bowl is about experiencing the ups and downs of a game with your people, and Valentine’s Day isn’t really about chocolate, or flowers, or teddy bears; it’s about love.
As a purposeful marketer, you’re dealing with the real thing – and not just in the month of February! But why not take advantage of this amazing opportunity to connect people to love while love is already in the air?
Complexity is familiar ground. Your work and the work of purposeful marketing isn’t simple. Your task is not to avoid the complex. There’s nuance, difficulty, and interdependencies that need to be shared without taxing your audiences. This is the power of story as your tool of choice. By focusing on individuals, being strategic about what’s included and what’s left out, and by painting vivid images, you can tell even the most complex of stories with clarity and force.
Camille Rickets was the first marketing hire and 11th employee at Notion, which has grown to be valued at $10 billion. How did she help drive the company forward? By harnessing the power of communities and content. Like many of us, her journey hasn’t been linear. But by tying together her diverse experiences, she’s able to relay some of the constants she found in her most effective marketing campaigns.
With Valentine’s Day fast approaching, here are a few ideas for connecting with your audiences on this most romantic of days. Leaning into the hearts, teddy bears, and pink are a great way to make an impression during this season.
In uncertain markets, many teams are directing their focus toward retention instead of searching for new audiences. Gaining a new supporter costs nonprofits five times more than keeping an old one. But retention as a whole has decreased 2% over the past year, which is why it’s become so important to invest in current supporters. On top of excellent podcasts, Daniel sends out a great newsletter called The Marketing Millennials. If you like the podcast, continue to stay in the know.
Productivity and efficiency and effectiveness are constantly thrown around in meetings, but this article does an excellent job unpacking how to use each term. What’s effective isn’t always efficient, and what’s productive isn’t always effective. Ensuring that teams are making the most of their time is essential in meeting the ever increasing demands of small nonprofit marketing teams.
In the news
If you weren’t already afraid of AI, here’s something to keep you awake at night. This robot just landed a flip while also completing a few other chores. Who knows what’s ahead? A backflip?
AmazonSmile will soon be a thing of the past. By February 20, 2023, Amazon will discontinue its program that distributed over $449 million to global nonprofits. The move is a cost-saving effort from the company, and Amazon is redirecting its efforts toward the newly launched Housing Equity Fund. But many smaller nonprofits will lose out during this quickly approaching change.
Something for your inspiration folder
Sight Savers America is a nonprofit that identifies and secures the eye care needs of children — from their first pair of eyeglasses to cutting-edge treatments for those with severe visual impairment.
Learn more about why Sight Savers America flies with Feathr!