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Inflight Briefing: 037

3 min read
Jun 28, 2023 2:18:54 PM

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Delivered weekly, the Inflight Briefing is designed as a blueprint for the builder and inspiration for the curious. It's for those doing good marketing

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037: Slowing down to speed up

In Bayo Akomolafe’s recent post, he unpacks the meaning of a saying he grew up with: “the times are urgent; let us slow down.”

Summer isn’t only about beach trips and stepping away from work. It’s also about resetting the questions we ask ourselves and reassessing how we want to show up for the work.

Slowing down isn’t self indulgent. It’s necessary for a meaningful life. Your family will thank you, but so will your community, your work, and the rest of the world.

- william (1)
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Snackable snippets 

 Healing the nervous system 🎧

When it comes to talking about rest and burnout, Mallory Erickson is my go-to expert on the subject. We often think in terms of personal responsibility instead of systems, including our own nervous systems. In this podcast, Mallory interviews Dr. Linnea Passaler, who gives guidance on how to truly heal those frayed nerves.

A more critical take on the Giving USA numbers 📖

Last week was the big reveal for Giving USA’s most recent report. This is a more pessimistic interpretation from the data, and although it’s only telling one side of the story, it does bring up some important questions.

The science of copywriting 🎥

You’ll likely see much more of Hubspot’s Jamal in upcoming Briefings because he has a knack for simplifying incredibly important marketing topics. Here he tackles the essential principles for putting your words to work for your organization. 

Americans are down about AI 📖

Americans are surprisingly comfortable with extreme positions. So many articles these days are focused on how AI will solve every single human problem or the exact opposite — how it will create a million more problems. For all it’s worth, my guess is that it’s somewhere in between.

In the news

There’s a new meat substitute on the market, and this time it’s “basically” the real deal. The real problem for lab-grown chicken is now the marketing. While lab-grown is better for the environment and animals than the real deal, it doesn’t sound quite as appetizing.

Chips Ahoy! is updating its marketing strategies to better target younger audiences. The chase for reaching new generations isn’t just a for-profit strategy either. Everyone should have a plan to meet the times. For the times they are a’changing.

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Something for your inspiration folder

The Association of California School Administrators (ACSA) had a team that effectively engaged current members. But the organization felt they were missing something. 

They knew their yearly event, Every Child Counts Symposium, was valuable for non-members too, so they wanted to build a plan to understand, cultivate, and activate entirely new audiences.

They did all these things by flying with Feathr. Read more about their story here.




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