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059: Data in 2024—what you need to know
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Data remains the cornerstone of nonprofit marketing and fundraising, helping organizations personalize supporter engagement and optimize campaigns for success and longevity.
However, with big changes happening in data privacy, nonprofits have to be increasingly vigilant in safeguarding donor information and adapting their strategies to comply with evolving privacy regulations.
I’ve curated resources in this week’s brief to help you maximize campaign performance, all while staying in compliance with the latest data regulations
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Snackable snippets |
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Reaching audiences through targeted campaigns 🎧 In this episode of Good Marketing Unplugged, Camille Currie, VP of Marketing and Communications at NAF, joins Noah to share the nonprofit’s six key supporter segments and how her team connects each group to its mission. A well-balanced donor file is the product of your team’s diversified fundraising efforts, but what are some indicators that it’s time for a health check? Thalamus “T” Hill, Analytics team lead at RKD Group, reveals clues in your donor file that could spell trouble ahead. The best part is that Thalamus follows up with a solution to each challenge.
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In the news |
Global advertising is forecasted to hit $752.8 billion in 2024, with digital representing 58% of that spend, according to a recent report from dentsu.
“We are seeing an increased focus on planning and buying for attention, over pure reach, as more brands seek to maximize their return on investment and capitalize on the attention economy tools available to them,” says Will Swayne, Global Practice President - Media, dentsu.
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Marketers understand the need to find and create content that resonates with their audience, with 44% planning an increase in spending for 2024, as outlined in a recent report by the Interactive Advertising Bureau and TalkShoppe.
The current valuation of the creator economy stands at $250 million, with projections indicating a growth to $480 million by 2027.
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For your inspiration folder |
United Way ABC previously promoted its programs through traditional marketing channels like radio, TV, and newspaper ads. With a desire to expand its programs at the same cost, the nonprofit used Feathr to run geofencing and affinity targeting campaigns to drive up participation in the organization’s weekly community dinners.
After just a few days of running the ads, engagement jumped from just one family attending to 30 families showing up the next week.
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Coping with shifts in attention and engagement