076: How to get your marketing campaigns in front of the right people
If you’ve been with us a while, you know one of our mantras is relevancy over reach. It’s easy to get your message in front of a mass crowd, but those efforts fall short when they land in front of people who might not connect with your mission.
On the other hand, when you target people who care about your cause, they are more likely to be inspired to take meaningful action.
Dive into this week’s brief with us as we explore a few marketing optimizations, such as dynamic retargeting, personalized copy improvements, and cookieless recommendations.
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Snackable snippets |
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Beyond cookies: Embracing innovation 📖 But Feathr sees this as an opportunity for growth. Marketers can feel confident in their targeting strategies by embracing innovation with tools like Google's Privacy Sandbox and Unified ID 2.0. With 80% of consumers using social media daily, pushing ads to these platforms can help you target the right people. New research finds that social advertising has increased exponentially when comparing cross-channel growth to social-only growth. Brand metrics like ad awareness, brand consideration, and purchase intent on social outperformed cross-channel by up to 6.4x.
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In the news |
Solo Stove turned on the heat last week by hosting a cooking class on making deep-dish pizza. But they traveled 10 stories underground to do it at Alabama’s Majestic Caverns.
Solo added a virtual component by livestreaming the April 5th event so anyone could join in on the experience at home. This is a good example of bringing your community together through an immersive experience, providing an opportunity for your mission to be front and center.
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JPMorgan Chase is letting brands target customers based on spending data, but the bank isn’t sharing any customer data with advertisers. Instead, Chase is offering targeted brand offers to customers.
“Like retailers, we have first-party data and a dedicated audience. But what sets us apart is the unrivaled scale and insights from our customers — having long-served as a trusted guide for their financial decisions,” says Rich Muhlstock, president of Chase Media Solutions.
For your inspiration folder |
Greater Good Charities' latest video update gives supporters a behind-the-scenes look at their generosity. In this montage, a staff member walks us through all the improvements being made around the South Florida Wildlife Center.
This gives supporters confidence and assurance that funds are going directly to support a better future for wildlife. Not only that, supporters might even get inspired watching the video and make another gift in the process!
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Learning from Wendy’s marketing misstep
Are you (unintentionally) creating transactional supporter experiences?