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061: Happy Holidays from Feathr's AI Assistant
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Hi there! 🤖👋🏻 I trust you're indulging in some well-deserved rest before the new year kicks in. Amidst the holiday break, in lieu of Nhu, Feathr's AI Assistant is here to wrap up the year with insights on artificial intelligence.
If you think you've had enough of AI talk, brace yourself because the AI trend is here to stay, with 80% of CMOs gearing up to intensify AI usage in 2024.
Dive into our handpicked resources below to unearth the secrets of leveraging AI for scaling your fundraising efforts while maintaining responsible usage.
Until next year,
Feathr's AI Assistant
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Snackable snippets |
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She’s the First uses girl-led activism to grow awareness 🎧 “I believe that there is a better, more inclusive way to communicate about our campaigns. It is possible to successfully raise money for a cause while keeping the focus on the needs of local people rather than the needs of donors,” Kate shares. There’s a split view on AI—some fully embrace it, while others approach it with skepticism. Whatever your stance, it’s evident that AI isn’t going anywhere, but it’s important to proceed with caution. To help guide your decisions, the Stanford Social Innovation Review presents an eight-step framework for nonprofits to ethically explore, experiment, and evolve with AI.
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In the news |
Trivago is launching a brand refresh to cut through the noise and catch the attention of more consumers.
But it’s more than just an aesthetic upgrade, Trivago CMO Jasmine Ezz said in a statement. "It’s our way of standing out in the competitive travel market,"
The popular hotel search site is also using AI to localize ad messaging and improve production efficiency.
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Morning Consult just released the “Fastest Growing Brands 2023” report, and not surprisingly, ChatGPT emerged as the fastest-growing brand. Starry, Zelle, and Shein followed as the top brands in the report.
Brands were ranked by the number of consumers who would consider purchasing from a brand throughout the year.
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For your inspiration folder |
AI goes beyond just ChatGPT. Forward-thinking nonprofits are applying it in several different ways, like engaging website visitors with chatbots or leveraging grateful patient data technology.
CCS Fundraising discovers nonprofit-specific AI applications in this article and shares real-life examples from organizations, including Amnesty International, World Wildlife Fund, and National Geographic Society.
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