Stuck in a never-ending email cycle? Use this

Isa Hasty on Apr 30, 2025 8:41:33 PM

128: Stuck in a never-ending email cycle? Use this

As nonprofits grow, finding ways to stay connected with supporters without overloading your team becomes essential. Automated email workflows help you do just that: send the right messages at the right time, all while keeping things personal.

This week, we’re sharing some simple tips and examples to help you set up email workflows that make it easier to keep your supporters engaged and connected to your mission.

The take-home template

Creating email templates is a powerful way to scale your nonprofit’s communication efforts without sacrificing personalization. From fundraising appeals to event invites, these ready-made templates ensure your messages are consistent, compelling, and easy to customize. Check out this collection of free templates to keep supporters engaged throughout the year.

Snackable snippets

How to leverage the power of email drip campaigns 📖

Email drip campaigns offer a way to engage consistently without overwhelming your team. In this resource, we’ll break down how to use drip campaigns effectively, with tips on staying personal, pacing your messages, and making meaningful asks.

How using CTA buttons increased click-through rates 📖

NextAfter and Pathway to Victory tested whether using a call-to-action button instead of hyperlinked text in their promotional email would increase click-through rates for their podcast. The results speak for themselves: By adding a logo and CTA button, CTRs surged by 133%.

New data from the 2025 M+R Benchmarks Study 📖

The 2025 M+R Benchmarks Study reveals nonprofits are shifting toward digital-first strategies, with monthly giving now making up 31% of online revenue and connected TV ad spend up 84%. Additionally, TikTok saw the fastest growth in social media followers, while PayPal remains the most widely-used alternative payment method.

Understanding shifts in giving by small-dollar donors 📖

The key takeaway from Fundraising Effectiveness Project’s Q4 2024 report? Small-dollar donors are dropping off, despite overall revenue growth. To tackle this, Tim Sarrantonio suggests using data to guide targeted outreach and balancing growth with strong donor relationships for long-term resilience.

For your inspiration folder

Rainforest Foundation goes all-in with their Earth Month campaign, using email, social media, and their website to push a 3x matching gift. They weren’t afraid to send multiple messages across different platforms, keeping supporters engaged and reminding them of the opportunity to triple their impact.