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053: Is your EOY messaging framework inclusive?
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Copy is a powerful marketing tool in your arsenal. After all, the right mix of words can emotionally resonate and influence people to support your cause.
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Snackable snippets |
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Centering communications around equity 🎧 Listen in to Noah's chat with Jazmin to learn how your organization can do the same during end-of-year fundraising.
This Inc. article explores common pitfalls that e-commerce brands make that prevent them from generating more sales. Spoiler alert: Each one is relationship-driven. Taking these lessons from the for-profit world, it would bode nonprofits well to take preemptive steps to build trust and loyalty, especially during the EOY giving season.
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In the news |
McDonald's saw a lift in quarterly sales, attributed to new launches, enticing promotions, and a growing appetite for more budget-friendly menu items. The fast-food giant reports higher traffic among lower-income consumers amid industry-wide footfall.
It’s a friendly reminder to nonprofits to not put all their eggs in one basket and to consider marketing across donors of all giving capacities.
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How has Sweetgreen grown from a dorm room start-up to a healthy, farm-to-table fast-food empire?
Boasting more than 3,500 employees and nearly 100 locations—with plans to double in the next year, Sweetgreen has maintained intimacy with its customers, partners, and employees using four core principles.
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For your inspiration folder |
To help you craft engaging email campaigns for year-end, NextAfter has put together a resource that includes six proven subject line tactics and 33 examples to draw inspiration from.
For instance, by using mystery and sending emails from a person vs. a brand, organizations like Compass International have seen up to a 330% lift in opens.
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‘Black November’ could mean an earlier year-end campaign launch date
Optimization tricks and treats for better conversion this year-end