Here's what omnichannel does better

Isa Hasty on May 7, 2025 6:49:26 PM

129: Here's what omnichannel does better

Omnichannel fundraising helps turn disconnected messages into a unified, tailored experience that truly resonates with your supporters.

This week, we’re unpacking why connecting your digital and offline channels leads to stronger engagement and more long-term relationships. Plus, we’ve got a customer journey template to help you map out your supporter’s path and make every interaction count.

The take-home template

Do you truly know what your supporter journey is like? This B2B customer journey template from Miro is a great starting point to help you map out every touchpoint. While originally designed for B2B brands, it’s easily adaptable for nonprofits looking to deepen connections and engage supporters at every stage of their journey.

Snackable snippets

The difference between multichannel & omnichannel 📖

This guide explains the basics of multichannel and omnichannel. While multichannel fundraising engages audiences across several touchpoints, omnichannel goes a step further by integrating those channels for a more cohesive experience.

Evolving strategy with Bradley Martin 🎧

This episode of The Fundraising Elevator Podcast features our very own Bradley Martin, VP of Growth Marketing at Feathr. Bradley shares valuable insights on using digital marketing strategies to grow fundraising efforts, including tips on re-engaging website visitors, getting the most out of your digital ad budget, and using data to make smarter decisions.

3 omnichannel mistakes nonprofits can't afford to make 📖

Many nonprofits struggle to connect digital and direct mail marketing, and without an integrated approach, fundraising can miss the mark. This resource highlights three common mistakes and shows you how to fix them with simple, data-driven strategies to keep donors engaged.

For your inspiration folder

This week, we’re inspired by the ACLU’s welcome series. The series is a masterclass in nurturing relationships: from gratitude to updates on their fight for civil rights, they engage supporters with purpose, making them feel part of a larger movement before even making the ask. Curious about what the ACLU is doing? Sign up for their newsletter.