As fundraisers, you understand the value of integrated campaigns. This rings even truer around #GivingTuesday when you’re engaging donors on a multichannel level, but what does practical integration look like at different levels of campaign design?
Jen Newmeyer is the digital fundraising director at PBS and has more than two decades of digital fundraising experience. She joins us in the latest Good Marketing Unplugged to uncover the three musts for successful integrated fundraising campaigns. Grab your headphones, and take a listen now.
This Forbes article dives into the power of digital marketing. The reality is that people, especially younger donors, are spending more and more of their day online, through their phones and other digital devices.
Is your marketing plan checking off all the necessary boxes — including digital essentials like website optimization, consistent social presence, targeted email marketing, and proficient use of digital ads? Seize the opportunity to flesh out your digital marketing strategy before the big day of giving 🚀.
Research from GivingTuesday indicates there are fewer donors. Concerned? Don't be. There’s a silver lining: more giving potential.
Woodrow Rosenbaum, Chief Data Officer of GivingTuesday, joins digital fundraising maven Dana Snyder in the recent Missions to Movements podcast to uncover ways to engage donors beyond the ask and amplify recurring support.
Did you know that Google offers nonprofits an advertising budget of up to $10,000 in Google Ads per month?
This is a great resource for qualifying nonprofits, but how can you make sure your nonprofit is making optimal use of these funds? Our comprehensive guide on Google Ad Grants breaks down the fundamentals and provides tips on finding the right keywords to maximize the relevancy of your nonprofit’s ads.
With a full-blown marketing plan — from mainstream television to a presence at TwitchCon — Honda proves what it means to go all-in on multichannel marketing.
For your inspiration folder
The Peninsula Community Foundation (PCF) of Virginia is dedicated to serving the increasing needs of its diverse population by investing in its future.
Thinking beyond just email, PCF expanded its efforts for Give Local 757 to include a giving-day-specific email campaign, retargeted digital ads for website visitors, and intentional outreach for mobile devices at specific GPS locations.
This multichannel effort resulted in the organization bringing in $360,000 in donations, 13,000 in newsletter subscribers, and a net new audience of 66,000, proving just how successful a giving day can be when done right.