How to express yourself clearly 📖
The objective of meaningful communication is to get the point across, which is why expressing yourself clearly is so essential to purposeful marketing. Limiting yourself to only three points will help simplify the core of your position. Anything more and you may be trying to bite off too much. We usually share five links. Is that too many?
Opening the floodgates with Inbound 2.0 💡
In the early days of inbound marketing, gated content was all the rage. Generating leads and contact information was the goal. Today, the most effective organizations are giving away the keys to the kingdom for free. They’re inspiring communities to organically form around their content and they’re removing any conception of a transactional offer as people begin to interact with their brand.
Why charity: water’s CEO doesn’t think about the nonprofit sector 🎧
“People give to people.” Scott Harrison, the Founder and CEO of charity: water, believes that much of the organization’s success stems from their approach to the issue even more than the issue itself. Telling a personal story, creating a strong brand, and being transparent may be the next best steps for your organization to expand its impact.
What’s the right color for my website? 📖
A picture tells a thousand stories, which is why it’s so important to paint with the right colors. Colors have a strong influence on the way people perceive your organization, so picking the right color really does make a difference. And then things get only more complicated when you begin mixing colors. Above are a few tips for finding the perfect hue.
A lesson in viral marketing 🎥
Say what you want about Liquid Death, a new entrant in the already packed bottled water category. But watch where you say it. In this video, their genius marketing team tracks down some social media detractors and offers them a risky deal. They can either win $1,000 dollars if they're able to blind taste test their product or get tazed if they’re wrong. What do you think’s going to happen?