Marketing a rebranded event is an enormous challenge. But it was a challenge ASIS International's Jessie Wolfe was up to with gusto. Her secret weapon? Feathr, of course. As sophomore Feathr users, Jessie and her team were able to utilize some of the platform's more advanced (and very valuable) features to ensure the success of the newly branded Global Security Exchange (GSX), to the tune of 33x+ ROI and nearly 1300 additional registrations! Read past the jump to learn how.
ASIS International is a global association of the security industry with a large annual trade show, rebranded in 2018 as the GSX show.
ASIS International's marketing manager Jessie Wolfe began using Feathr in 2017, and knew the platform was effective as a one-stop marketing solution for her events.
GSX 2018's trade show floor.
The ASIS International team used Feathr to earn registrations by retargeting their web visitor audience with ads encouraging them to register. All in all, they ran 10 display campaigns, earning over a thousand attendees with simple and effective creatives.
However, the real magic for GSX 2018 came with incorporating Feathr products Invites and Monetization. These products complement and magnify each other and contributed to making GSX 2018 an overwhelming success.
But since this is just a preview, you'll have to check out the full case study to learn how it all came together. Check it out here.
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