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Delivering value to sponsors can feel almost impossible these days. In-person events are on hiatus, and so are most of the traditional sponsorships. But don’t worry – there are tons of great ways to engage your sponsors, provide value, and keep those dollars rolling in! 

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In the era of social distancing, many associations have turned to programmatic advertising to grow their memberships.

With site retargeting alone, the most adept turn web visits into revenue without exhausting their marketing budgets.

But despite the power of these tools, attracting new members is still a process.

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We’re back with part two of our Events Going Virtual series, and this time, we’re following the Maine Osteopathic Association on their journey as they go virtual with their upcoming annual convention. The event is scheduled to take place on June 5-7, so promotions are currently in full swing.

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With so many in-person events getting canceled in recent weeks, there’s been a huge uptick in the number of virtual events being promoted by associations and companies. And while there are some obvious downsides to removing the in-person component of an event, there are also some unique benefits that we’ve seen popping up for our own customers who are running virtual events. 

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It’s hard to feel grateful for what you have when times are hard, much less during an event impacting the whole world as we are experiencing right now. When the news outlets are depressing, social media is flooded with speculation and politicians vying for your vote, and you are starting to feel trapped inside your house, it can be difficult to appreciate what you have and find the silver linings. 

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There’s no sugar-coating it – times are really tough for associations. Between canceled or delayed events, sponsor and exhibitor drop-off, and other factors, many associations are left wondering how they’ll stay afloat in the coming months, let alone thrive. 

But here’s the key: instead of focusing on missed opportunities, shift your priorities and marketing goals to match what you can do right now. 

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