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Are you (unintentionally) creating transactional supporter experiences?

Nhu Te
3 min read
Feb 22, 2024 5:25:35 PM

069: Are you (unintentionally) creating transactional supporter experiences?


Nonprofits and associations are grappling with higher levels of supporter disengagement, stemming from information overload and misaligned messaging.

As organizations respond to this challenge, they unintentionally create transactional supporter experiences, fueled by a loop of ask after ask. This ultimately leads to supporters tuning out and teams falling even farther behind on their goals.

In this week's brief, let's talk about relational strategies and how you use AI—not as a replacement but as a conduit to greater impact.

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Inflight Briefing-assets

Snackable snippets 

A guide to digital marketing for nonprofits 📖
Maybe your campaign is just shy of its goal, or perhaps you want to find a better way to keep supporters engaged and active with your organization. Knowing what KPIs to track and how to integrate your marketing channels gives you more clarity on what you need to do to drive better outcomes.

Our digital marketing guide will help you create a better plan for your next campaign, with walkthroughs in goal-setting, segmentation, and channel optimizations.

Are you unintentionally pushing transactional experiences on your supporters? This is caused by a “leaky bucket” problem: bombarding supporters with asks because that’s how we’ve always done it. It’s causing burnout among development staff but also your supporters.

In the words of Allison Fine, “Nonprofits also need to become much better storytellers about the purpose and impact of their work, not just sharing their laundry list of activities with donors.”

Overcoming donor hesitancy 📖
Because of deteriorating trust and limited understanding of how funds are being used, donors are more hesitant to give than ever before. So, how can we fix this?

Two solutions that caught my eye: increased transparency and better storytelling. Your content and messaging play an enormous role in bridging the gap between donors and their desire to give to your mission.

Report: Associations lag in AI adoption 📖
Compared to other industries like biotech, automotive, and professional services, nonprofit and professional associations fall behind in adopting generative AI tools, per a new report from Info-Tech Research Group.

While AI offers scalability and efficiency, the hesitation from these organizations comes from a lack of knowledge about the technology, along with concerns about funding and data privacy.

How marketing can mobilize movements for your cause 🎧
Marketers have a tough job, often seen as a means of supporting other departments rather than the catalyst for the mission itself. On this episode of Good Marketing Unplugged, Noah sits down with Jon and Becky from the We Are For Good Podcast.

Listen in as they break down the barriers between marketing and other roles and bring to light the power of marketing in connecting people and building movements.


In the news

Love ChatGPT? Good news: Marketers are getting a new generative AI tool to help them create content with less effort.

Meet Sora, OpenAI’s new text-to-video generator. The tool can create up to a one-minute video based on written prompts and can even use still images. according to AP. While it’s not available to the public yet, we can expect a release sometime this year.


In more AI news, Google Bard is now Gemini. The Pro 1.0 model is available in over 40 languages and 230 countries and territories—a helpful localization tool if you operate internationally.

Google also launched Gemini Advanced, which it proclaims is “capable at highly complex tasks like coding, logical reasoning, following nuanced instructions and collaborating on creative projects.”

For your inspiration folder

Generational marketing has categorized age groups into different buckets—Baby Boomers, Gen X, Millennials, and Gen Z. While each generation may have its behavioral nuances, are they more alike than we think?

This article explores the similarities between Baby Boomers and Gen Z, citing parallels in individualism, social ideals, and self-expression.


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