The ever increasing saturation of the channels we use to communicate through is making it more difficult than ever to stand out.
Open rates, click rates, conversion rates – all more difficult than ever to keep up.
Savvy event marketers differentiate their marketing to stand out from the noise and solve this problem.
That means delivering more relevant communication to the right people at the right time. And that all begins with automated segmentation.
Watch Feathr Chief Customer Officer Abhay Khurana's webinar to learn about:
- Misconceptions about segmentation you should be aware of
- The simple audience data you should be using to create segments with
- 5 key audience segments you can start with today