The State of Association Marketing: Industry Trend Report 2020

A look into 2020's impact on association marketing & what's planned for 2021

The State of Association Marketing: Industry Trend Report 2020 details how associations adapted their marketing in 2020 and what they have lined up for 2021.

Near the close of 2020, we surveyed more than 375 association professionals, from organizations of all sizes, to find out how they adjusted their marketing strategies, priorities, and budgets to adapt to the challenges brought about by the pandemic. This report shares our findings, including association industry trends from 2020 and plans for 2021.