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After doubling in size over the last two years, Feathr has moved into Gainesville’s Nimbus building, 14,000 square-foot office in the city’s growing Innovation District.

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Your event partners are the lifeblood of your events. You'd do anything for them, because without them...well, there would be no event.

But are you getting all the value you can out of the partnerships you've formed? Or do you feel stuck in a repetitive loop each year?

To help get you started, here are three ways to be sure you're getting the most value out of your partnerships year after year, without adding new sweat on your end. Keep reading!

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You know that warm fuzzy feeling when someone says a kind word about the events you work tirelessly to organize and promote? It’s nice to know that someone noticed, right? That kind of feedback isn’t just good for your soul, it’s also good for business. Especially when your fans are willing to tell others.

Now, don't you wish you could bottle up that kind of goodwill and use it to grow attendance and offer more value to your partners? This article will show you that you can. Keep reading to learn how.

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You know how valuable your partners are to your events. Without them...well, there wouldn’t be an event. And your events are valuable to them, too. Why else would they sign up to exhibit, sponsor, and speak? So you’ve got something of a symbiotic relationship. That’s awesome. Use it. Today we’re going to discuss how to use it with a great way to parlay those relationships into more value for everyone, and more growth for your event. It’s a VIP partner invites program, so keep reading to learn how it can provide a big jolt in your event attendance and partner relationships.

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https://www.feathr.co/guides/modern-marketing-toolkitWelcome to the second installment of Marketing Multipliers, where we show you how digital marketing tools are not only effective on their own, but how results are multiplied when you stack them together in the same campaign. It's like teamwork for your tools. Today we’re talking about partner invites programs, and how they play nice with retargeting campaigns. If boosting attendance and earning new audiences is important to your event goals (and we’re pretty sure it is), keep reading for some tips that will help you do your best marketing ever.

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Even though 2019 didn't exactly turn out the way Blade Runner predicted, there have still been plenty of technological advancements in recent years. And marketers certainly have not been immune to the wild growth of tech tools. But the basic tenet of marketing for events and associations remains unchanged: demonstrate the value of your service to qualified people, and make it easy for them to sign up. Some modern tools make that job more complicated, and some make it way easier. In this article, we'll focus on the latter and talk about 5 of the tools we recommend in 2019 to grow your association and events without turning your life into a dystopian sci-fi nightmare.

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Today more than 1000 events and associations like UBM, Emerald Expositions, CES, and NAB use Feathr to create attendee acquisition, partner referral, and digital sponsorship campaigns that actually work.

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