Promoting your virtual event in a way that generates excitement will take more than a few digital tactics.
You don’t want to devote the bulk of your attention to the technical aspects around execution without thinking about strategy.
Virtual events are nothing like in-person ones.
You can’t control an attendee’s environment, it’s difficult (if not impossible) to feed off the energy of the audience, and exchanging business cards is decidedly off the table.
Despite these differences, many organizations have tried to replicate the characteristics of in-person events when going virtual—whether that meant maintaining a hefty price tag or positioning the event as the digital equivalent of their annual meeting.
It’s safe to say 2020 has been… interesting. We’ll be honest – earlier this year, we weren’t entirely sure how things would pan out. With industry events being canceled worldwide, marketing budgets getting cut, and economic uncertainty impacting the decisions of members, attendees, boards, sponsors, and exhibitors, we knew that all we could do was try to help our customers adapt to the changes.
For part three of our Events Going Virtual series, we caught up with Megan Ramirez, Director of Marketing and Communications for the Wound, Ostomy, and Continence Nurses SocietyTM (WOCN®). “It’s WOCN for short,” she says with a chuckle.
Megan leads marketing and strategy for the organization of 5,000+ members, along with the help of two full-time marketers and an outside firm. As many organizations did, Megan and the WOCN team had big plans for 2020. One of those plans included hosting their annual education event, WOCNext; a time-honored tradition since 1968.
Delivering value to sponsors can feel almost impossible these days. In-person events are on hiatus, and so are most of the traditional sponsorships. But don’t worry – there are tons of great ways to engage your sponsors, provide value, and keep those dollars rolling in!
Topics: Advertising, Digital Marketing, Membership
In the era of social distancing, many associations have turned to programmatic advertising to grow their memberships.
With site retargeting alone, the most adept turn web visits into revenue without exhausting their marketing budgets.
But despite the power of these tools, attracting new members is still a process.
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