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Why are online application abandonment rates increasing?

As credit unions make more critical sales through digital channels, there’s one major issue credit unions will need to address: abandoned applications. As recently reported in the CU Times, leading analysts have claimed that abandonment rates for online banking applications are “at an all-time high."

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Imagine you’re scrolling through Facebook. You see pictures of your baby cousin learning to walk, videos of parrots mocking their owners, and questions someone posted about hiking equipment in a group that you’re a part of. Mixed in with these fun updates are advertisements for a nonprofit you’re passionate about.

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As a nonprofit professional, you want the world to know about your mission. You’re passionate about the cause, so you want to share that passion with the world. Sharing your mission is also beneficial to your organization’s well-being. Marketing your nonprofit encourages donations and increased engagement in the various opportunities you provide for community members to get involved. 

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Last month we announced our entry into the world of email marketing with Single Send Email campaigns. Along with Single Send Emails came a host of new software features, including our Data Importer, library of beautiful Email templates, and more.

Today, we're thrilled to announce our next email campaign type: Smart Sends!

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We’re excited to announce that you can now run all of your email marketing campaigns in Feathr!

Until recently, we were focused primarily on helping customers succeed on one channel: digital advertising. In a world where email marketing solutions were plentiful, we set out to help marketers use digital advertising to reach their audiences in new ways.

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As a credit union, you might feel that working with a marketing agency doesn't always get you the conversion tracking you're looking for. You see data on opens and clicks, but this can be hard to translate into dollar amounts and true ROI. You might even have piles of MCIF data, brimming with insights on which members are primed to buy another one of your offerings – but finding ways to reach and convert those members can be a struggle. 

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