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We’d like to give a big shout-out to our amazing customers who were featured last year in ASAE’s Associations Now, a publication that covers all aspects of association leadership and operations. 

Throughout 2021, Associations Now highlighted organizations that have used Feathr to grow membership, event attendance, virtual programs, advocacy campaigns, and more.

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We encounter marketing materials everywhere we go. We see advertisements on TV, read about the latest sales in email, and see new products while scrolling through social media platforms. 

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Have you ever purchased a piece of clothing, a home decor item, or a goofy “While Elephant” holiday gift from an advertisement you saw on social media? Or, maybe you’ve heard an announcement on your local radio station discussing an upcoming concert and immediately went home to purchase tickets. We’ve all been there!

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Why are online application abandonment rates increasing?

As credit unions make more critical sales through digital channels, there’s one major issue credit unions will need to address: abandoned applications. As recently reported in the CU Times, leading analysts have claimed that abandonment rates for online banking applications are “at an all-time high."

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Imagine you’re scrolling through Facebook. You see pictures of your baby cousin learning to walk, videos of parrots mocking their owners, and questions someone posted about hiking equipment in a group that you’re a part of. Mixed in with these fun updates are advertisements for a nonprofit you’re passionate about.

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As a nonprofit professional, you want the world to know about your mission. You’re passionate about the cause, so you want to share that passion with the world. Sharing your mission is also beneficial to your organization’s well-being. Marketing your nonprofit encourages donations and increased engagement in the various opportunities you provide for community members to get involved. 

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