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As a credit union, you might feel that working with a marketing agency doesn't always get you the conversion tracking you're looking for. You see data on opens and clicks, but this can be hard to translate into dollar amounts and true ROI. You might even have piles of MCIF data, brimming with insights on which members are primed to buy another one of your offerings – but finding ways to reach and convert those members can be a struggle. 

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Learn how the right digital outreach tools make it easy to drive more donations, increase awareness, and recruit volunteers – all day, every day.

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Get the highlights from GRACE's Farm-to-Table Gathering to End Homelessness and learn how they planned and promoted their hybrid fundraising event. 

Event Night Video

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We have a confession to make. We're glad that cookies are being obliterated from the internet.

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In 2020, the most notable impact of the pandemic on industry events and associations was the significant loss in revenue due to the cancellation of in-person events. While many organizations scrambled to string together virtual events, reduced ticket prices and the inability to fulfill traditional sponsorships did little to improve the bottom line. 

The changed times we're living in make digital sponsorships more important than ever. 

Our latest e-book, How to Generate Digital Sponsorship Revenue in 2021 covers commonly used forms of digital sponsorships and outlines everything organizations need to know about expanding digital sponsorship offerings with retargeting.

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Empowering your stakeholders to promote your virtual event (and themselves) is one of the most powerful forms of advertising an organization can hope for.

If you can get speakers, sponsors, and exhibitors to promote their involvement, you’ll stand an even greater chance of connecting meaningfully with untapped and highly engaged audiences.

But to reap the maximum benefits of influencer marketing—namely, using people and brands with reach to expand your own—your organization must make it easy for them to participate.

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