<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=173746&amp;fmt=gif">

Getting feet to the convention center floor. That’s the ultimate goal (and persistent challenge) of any event organizer, whether they’re putting on a giant international trade show or a small professional conference. Here at Feathr, we’ve worked with both kinds, and every type of event in between. Along the way, we’ve learned from some of the best event marketers in the world exactly what it takes to earn those registrations. Today we’d like to share some of that knowledge with you.

So read on to discover five attendance growth campaign ideas to get those feet running—not walking—to your next event.

Continue Reading →

The days of spray and pray marketing are over. In fact, they have been for years.

The best marketing is relevant, personal, useful, and makes people feel like your brand truly understands them. That sense of understanding creates trust. And people buy from brands they trust.

But actually executing personalized marketing is hard. Not so much the creative part – writing emails, designing ads, etc. – but the data part. If you're going to personalize your marketing you have to know who wants what message.

That's why we built Conversations – a new product that lets your audience tell you exactly what they care about and how they want to be marketed to.

Continue Reading →

Topics: Data & Analytics, Product, News

One of Feathr CEO Aleks Levental’s favorite hobbies is making molehills out of mountains.

Make no mistake though--he runs a tight, secure, and data-driven ship. But he has a way of not sweating the things that can keep other people up all night. GDPR is one of them. In this article we'll be learning why GDPR is a historically important change in how the EU protects personal data, and also why there’s no need to panic whatsoever.

Continue Reading →

 

Cory Fausz is Communications Manager at Exponation.

Welcome to the seventh issue of Taking Flight, a newsletter of inspiration and insights from Feathr customers who have earned their wings as association and event industry leaders. Featured in this issue is Cory Fausz, Communications Manager at Exponation.

In this issue of Taking Flight, Cory talks about how she successfully markets the events in her portfolio at Exponation.

Continue Reading →

Just yesterday, I experienced one of the best of life’s little pleasures. It was laundry day and I was wearing my last-resort pants. You know the ones--pants you only wear while waiting for a better option to be clean and dry. And when I reached in the pocket, I felt the crinkling of cash and suddenly there were two five dollar bills in my hand. No matter how much it is, found money will always make my day. We think it will make yours, too. That's why we've paired this article with a handy tool that will show you just how much money you might be leaving on the table. Read on to find out.

 

Continue Reading →

That old saying of "two heads are better than one" can apply to businesses, too. That's why, when Feathr customers tell us how much easier their lives would be if our platform integrated with their favorite reg vendor or other service provider, we do our best to listen and try to make it happen.

Continue Reading →

Today more than 1000 events and associations like UBM, Emerald Expositions, CES, and NAB use Feathr to create attendee acquisition, partner referral, and digital sponsorship campaigns that actually work.

Learn more →