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The days of spray and pray marketing are over. In fact, they have been for years.

The best marketing is relevant, personal, useful, and makes people feel like your brand truly understands them. That sense of understanding creates trust. And people buy from brands they trust.

But actually executing personalized marketing is hard. Not so much the creative part – writing emails, designing ads, etc. – but the data part. If you're going to personalize your marketing you have to know who wants what message.

That's why we built Conversations – a new product that lets your audience tell you exactly what they care about and how they want to be marketed to.

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Topics: Data & Analytics, Product, News

One of Feathr CEO Aleks Levental’s favorite hobbies is making molehills out of mountains.

Make no mistake though--he runs a tight, secure, and data-driven ship. But he has a way of not sweating the things that can keep other people up all night. GDPR is one of them. In this article we'll be learning why GDPR is a historically important change in how the EU protects personal data, and also why there’s no need to panic whatsoever.

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Just yesterday, I experienced one of the best of life’s little pleasures. It was laundry day and I was wearing my last-resort pants. You know the ones--pants you only wear while waiting for a better option to be clean and dry. And when I reached in the pocket, I felt the crinkling of cash and suddenly there were two five dollar bills in my hand. No matter how much it is, found money will always make my day. We think it will make yours, too. That's why we've paired this article with a handy tool that will show you just how much money you might be leaving on the table. Read on to find out.


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That old saying of "two heads are better than one" can apply to businesses, too. That's why, when Feathr customers tell us how much easier their lives would be if our platform integrated with their favorite reg vendor or other service provider, we do our best to listen and try to make it happen.

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With more than 2.13 billion monthly users and 1.4 billion daily active users, Facebook is a platform with truly global reach. Given that reach, it's not surprising that Facebook's advertising platform has grown to become one of the most important and valuable advertising channels in the world.

That's one of the reasons why we're thrilled to launch Facebook Campaigns, a tool that lets you target your Feathr tracked audience segments with advertising directly on Facebook.

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Today we at Feathr are thrilled to announce a brand new technical partnership with industry-leading registration and data service provider Convention Data Services. CDS has been around since 1986 and has remained innovative for decades with its event management solutions built around core registration data.

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Today more than 1000 events and associations like UBM, Emerald Expositions, CES, and NAB use Feathr to create attendee acquisition, partner referral, and digital sponsorship campaigns that actually work.

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