As you plan your association's next big event, think about your last one. How did your attendance turn out? How many registrations went through? Did your event engage your members?
If any of these questions have less-than-favorable answers, it may be time to reevaluate your strategy so you can boost attendance and successfully promote your next event. Hosting in-person events is a great way to keep members engaged, but only if you build an experience that’s valuable and memorable to them.