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If you're new to targeted advertising and marketing automation, here's an important quick read for you. It's about the basics of segmentation. Think of segmentation like planting a garden. Even though all plants need water, some plants like a lot of sun and some prefer shade. Just like you must choose where to plant your garden before you start watering it, you should arrange your website visitors by their interests before you begin advertising to them. Still with me? Great. Let's get to the segments.

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Feathr is known for boosting event attendance using digital marketing tools, most specifically our remarketing technology. While attendee acquisition is Feathr's most common use case, remarketing can be used to drive traffic to any page, and that opens up a world of possibilities for your events. Today we'll talk about another powerful use case we're often asked about: how to use remarketing for lead generation

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You know how valuable your event is, but sometimes other people need a little convincing. A great way to do that is to convey a sense of urgency by advertising pricing changes to a well-informed audience. These are called last chance offers, and we've seen them have great success increasing registrations when targeted to an interested audience. Read on to learn the details so you can start moving that needle today!

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Feathr might be known for growing some of the biggest events in the world, but the success still comes rolling in when we scale it back, too. Read on for insight on how Feathr performs for a small association with a small event and BIG ambition. 

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There's a lot you can do with geofencing. If you're unfamiliar with the technology and what it's capable of, check out our full marketing playbook rundown of geofencing right here. For a quick play to run to earn awareness and engagement with a new audience while your competition is busy putting on its annual event, check out the rest of this article below!

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Today more than 1000 events and associations like UBM, Emerald Expositions, CES, and NAB use Feathr to create attendee acquisition, partner referral, and digital sponsorship campaigns that actually work.

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