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Feathr is known as a great attendee acquisition tool for your events. I mean, we do bring in thousands upon thousands of attendees for our customers’ events every year. So the label is accurate. But today, let’s talk about another kind of attendee. Your exhibitors. Without them, you wouldn’t have an event. So how do you make sure they keep coming back year after year? Read on for some tips that we’ve seen be successful, no matter what kind of event you organize.

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When it comes to marketing, hype is just part of the game. The latest. The greatest. The best. The most. Everyone claims to have all the answers because, let's face it, hype sells. 

But hype won't be there for you when it's time to hit your event marketing goals. Results always speak louder. 

We asked five Feathr customers (who happen to market some of the world's best events) which acquisition channels and strategies actually perform best for them. Read on to learn from the trenches about which strategies actually work. You may be surprised.

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Getting feet to the convention center floor. That’s the ultimate goal (and persistent challenge) of any event organizer, whether they’re putting on a giant international trade show or a small professional conference. Here at Feathr, we’ve worked with both kinds, and every type of event in between. Along the way, we’ve learned from some of the best event marketers in the world exactly what it takes to earn those registrations. Today we’d like to share some of that knowledge with you.

So read on to discover five attendance growth campaign ideas to get those feet running—not walking—to your next event.

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The days of spray and pray marketing are over. In fact, they have been for years.

The best marketing is relevant, personal, useful, and makes people feel like your brand truly understands them. That sense of understanding creates trust. And people buy from brands they trust.

But actually executing personalized marketing is hard. Not so much the creative part – writing emails, designing ads, etc. – but the data part. If you're going to personalize your marketing you have to know who wants what message.

That's why we built Conversations – a new product that lets your audience tell you exactly what they care about and how they want to be marketed to.

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Topics: Data & Analytics, Product, News

One of Feathr CEO Aleks Levental’s favorite hobbies is making molehills out of mountains.

Make no mistake though--he runs a tight, secure, and data-driven ship. But he has a way of not sweating the things that can keep other people up all night. GDPR is one of them. In this article we'll be learning why GDPR is a historically important change in how the EU protects personal data, and also why there’s no need to panic whatsoever.

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Cory Fausz is Communications Manager at Exponation.

Welcome to the seventh issue of Taking Flight, a newsletter of inspiration and insights from Feathr customers who have earned their wings as association and event industry leaders. Featured in this issue is Cory Fausz, Communications Manager at Exponation.

In this issue of Taking Flight, Cory talks about how she successfully markets the events in her portfolio at Exponation.

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Today more than 1000 events and associations like UBM, Emerald Expositions, CES, and NAB use Feathr to create attendee acquisition, partner referral, and digital sponsorship campaigns that actually work.

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