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As a credit union, you might feel that working with a marketing agency doesn't always get you the conversion tracking you're looking for. You see data on opens and clicks, but this can be hard to translate into dollar amounts and true ROI. You might even have piles of MCIF data, brimming with insights on which members are primed to buy another one of your offerings – but finding ways to reach and convert those members can be a struggle. 

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