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Today on the Feathr blog we've started a new series all about how digital advertising and modern marketing tools not only work well, but work together in concert to multiply each others’ effectiveness. We'll begin with a classic combo: retargeting + landing pages.

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It is easier than ever for your members to receive continuing education as well as network through social channels and groups outside of your association. With competition continuing to ramp up, it's important that associations actively engage their members on an ongoing basis.

Some ways to continue boosting member engagement can include establishing online member communities, offering eLearning opportunities, hosting in-person events, and promoting philanthropy. These types of activities are especially important as your Millennial and Gen Z membership grows - both groups are social, accustomed to having everything (included education) at their fingertips, and want to be associated with organizations and brands that support volunteerism, charity, and other philanthropic initiatives.

There is a good chance you are probably using one, if not all, of the tactics outlined above. Whether you are or not, it is important that these are all considered to be key elements of your member engagement strategy. Here are some tips on how to utilize them.

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Robust membership is the core of every successful association, and membership growth is the goal of every association marketer. Association marketers are resourceful people—meeting big goals with tight budgets and small teams will do thatso they need modern tools that perform without adding significant burden.

Targeted digital advertising has become the ultimate solution for today's membership directors and marketers, and in this post we’ll look at three ways you can start using it to boost your association’s membership ranks. Keep reading to learn more.

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In recent years, invite programs have become hugely popular marketing channels for event growth. And with good reason, too--invite programs are the closest thing marketing teams can get to scalable and repeatable word-of-mouth promotion for their events. Companies such as Gleanin, nvytes, and of course, Feathr, offer data-driven digital invite programs that will impress event partners, encourage more engaged involvement, and score new attendees. Let’s look at 3 easy ways to get your partners involved promoting your event for you.

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Nicole Bowman is Vice President of Marketing & Communications at International Association of Exhibitions and Events.

We at Feathr are excited for this month's Expo! Expo! in New Orleans. Expo! Expo! is IAEE's biggest annual event, and one of the premier shows for the exhibitions and events industry. IAEE has been a Feathr customer for three years, and not only have we watched Expo! Expo! grow, we've learned what a dedicated and talented event marketing leader Nicole is. So, fresh on the heels of our 3-year case study with IAEE, we decided to have a conversation with her about her job, her experiences, and her philosophy.

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Marketing a rebranded event is an enormous challenge. But it was a challenge ASIS International's Jessie Wolfe was up to with gusto. Her secret weapon? Feathr, of course. As sophomore Feathr users, Jessie and her team were able to utilize some of the platform's more advanced (and very valuable) features to ensure the success of the newly branded Global Security Exchange (GSX), to the tune of 33x+ ROI and nearly 1300 additional registrations! Read past the jump to learn how.

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