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Ken’s got nothing on Jimmy …

3 min read
Sep 13, 2023 10:44:03 AM

Delivered weekly, the Inflight Briefing is designed as a blueprint for the builder and inspiration for the curious. It's for those doing good marketing

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046: Who needs to market a margarita? 

When it comes to Beach, there’s a clear winner: Jimmy Buffett. The guy basically invented a genre of music, and with it a lifestyle that appreciated life one margarita sip at a time.

But the carefully curated image of the Key West loafer was really another one of Jimmy’s great stories. He was a next-level communicator and a self-identified workaholic. 

His marketing trick was that he let everyone see what a good time he was having. And that even those working toward a better world can enjoy a margarita from time to time.

- william (1)
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Snackable snippets 

9 nonprofit and association automated email templates 📖

The hardest part of almost any work is going from 0 to 1. This is why starting with a template can be a huge help. We believe in automated emails not only because they’re going to help your team accomplish more with less, but because they’ll actually help you build deeper connections with your community. 

An interview with Seth Godin 🎧

The We are for Good team sits down with Seth Godin! You heard that right. The. Seth. Godin. The guy is full of incredible ideas about marketing and what that looks like for nonprofits. One of the things that stuck with me is how generous it is to ask for a donation. People want their lives to matter, and when they can give to causes that matter, it makes them tremendously happy.

6 steps for using ChatGPT in your next email 📖

Forbes offers a simple, six-step process for using ChatGPT to maximum effect during your next email marketing campaign. AI is an incredibly powerful tool for associations and nonprofits, but it has to be leveraged correctly to make the impact you’re looking for.

Energy makes time 💡

We often view rest as doing nothing. But the things that really make us ourselves are typically creative and active. There’s certainly a time for a margarita, but getting outside for a bike ride or painting your next masterpiece or writing a poem might be what your heart really craves.

In the news

We had our first long weekend of NFL football despite it not even being a long weekend. And when we say the NFL is back, we really mean it. The 32 NFL teams are almost worth more than all 60 teams in the NBA and MLS combined.

Walter Isaacson’s biography on Elon Musk dropped yesterday. And even the biography of the divisive man is a divisive topic.

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Something for your inspiration folder

Marketing is often about making complex things simple while telling a story. This is an inspiring example of just that.


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