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Hello All (Customers, Clients, Prospects, and Relations of all sorts),

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Feathr – a leading provider of marketing technology for associations and event organizers – today announced it has raised more than $11 million in a Series B round of funding led by Fulcrum Equity Partners, with participation from several existing investors including Freeman Digital Ventures. 

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Having the right technology is only half the battle when it comes to growing your association or event. If you don’t use your tools effectively, you miss out on the benefits – but for organizations that are already strapped for time and resources, implementation is often the hardest part.

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After doubling in size over the last two years, Feathr has moved into Gainesville’s Nimbus building, 14,000 square-foot office in the city’s growing Innovation District.

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Over the past three years, more than 1500 associations and events have used Feathr’s products to do better digital marketing, grow event attendance, and boost overall membership.

And while we’re thrilled with the results we’ve created so far, we know that there is so much more that we can do. In fact, our mission is to make comprehensive event and association marketing effortless.

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The days of spray and pray marketing are over. In fact, they have been for years.

The best marketing is relevant, personal, useful, and makes people feel like your brand truly understands them. That sense of understanding creates trust. And people buy from brands they trust.

But actually executing personalized marketing is hard. Not so much the creative part – writing emails, designing ads, etc. – but the data part. If you're going to personalize your marketing you have to know who wants what message.

That's why we built Conversations – a new product that lets your audience tell you exactly what they care about and how they want to be marketed to.

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Topics: Product

One of Feathr CEO Aleks Levental’s favorite hobbies is making molehills out of mountains.

Make no mistake though--he runs a tight, secure, and data-driven ship. But he has a way of not sweating the things that can keep other people up all night. GDPR is one of them. In this article we'll be learning why GDPR is a historically important change in how the EU protects personal data, and also why there’s no need to panic whatsoever.

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That old saying of "two heads are better than one" can apply to businesses, too. That's why, when Feathr customers tell us how much easier their lives would be if our platform integrated with their favorite reg vendor or other service provider, we do our best to listen and try to make it happen.

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With more than 2.13 billion monthly users and 1.4 billion daily active users, Facebook is a platform with truly global reach. Given that reach, it's not surprising that Facebook's advertising platform has grown to become one of the most important and valuable advertising channels in the world.

That's one of the reasons why we're thrilled to launch Facebook Campaigns, a tool that lets you target your Feathr tracked audience segments with advertising directly on Facebook.

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