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TORONTO — The Canadian Society of Association Executives has announced that Feathr, a leading provider of marketing technology for associations and event organizers, has become a top-level Corporate Partner effective November 1st.

"CSAE is very excited to announce this new partnership with Feathr. Feathr is built to help associations take their digital marketing efforts to the next level and increase member engagement and insights,” said Edward Byers, Director of Membership and Business Development. "Feathr’s commitment to the sector is apparent through its rapid growth and impressive client list of 800+ associations."

Feathr helps associations enhance their marketing and communications efforts with modern, data-driven digital channels. Through both unique product features and proprietary insights, Feathr specializes in use cases such as attendee acquisition, membership growth, CE promotion, and sponsorship revenue generation.



ABOUT CSAE
CSAE strives to deliver the knowledge, resources and environment to advance association excellence. We pursue this mission by offering robust networking and learning opportunities, both online and in person, including an educational program leading to the Certified Association Executive (CAE®) designation. We also produce publications, conduct research and pursue other knowledge transfer opportunities to keep members informed about the latest trends, innovations and best practices in the sector and beyond. With a current membership of approximately 3,000 professionals, CSAE operates through its central office in Toronto and seven regional networks across Canada. To learn more, visit csae.com.

ABOUT FEATHR
Over 800 associations and event organizers trust Feathr to modernize their marketing. Feathr simplifies your marketing by giving you a central place to manage your digital advertising campaigns, with built-in best practices to get you up and running quickly. Our programmatic advertising tools help hundreds of organizations promote virtual meetings, conferences and trade shows, increase membership engagement and retention, and drive net-new digital sponsorship revenue.

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Hello All (Customers, Clients, Prospects, and Relations of all sorts),

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Feathr – a leading provider of marketing technology for associations and event organizers – today announced it has raised more than $11 million in a Series B round of funding led by Fulcrum Equity Partners, with participation from several existing investors including Freeman Digital Ventures. 

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Having the right technology is only half the battle when it comes to growing your association or event. If you don’t use your tools effectively, you miss out on the benefits – but for organizations that are already strapped for time and resources, implementation is often the hardest part.

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After doubling in size over the last two years, Feathr has moved into Gainesville’s Nimbus building, 14,000 square-foot office in the city’s growing Innovation District.

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Over the past three years, more than 1500 associations and events have used Feathr’s products to do better digital marketing, grow event attendance, and boost overall membership.

And while we’re thrilled with the results we’ve created so far, we know that there is so much more that we can do. In fact, our mission is to make comprehensive event and association marketing effortless.

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The days of spray and pray marketing are over. In fact, they have been for years.

The best marketing is relevant, personal, useful, and makes people feel like your brand truly understands them. That sense of understanding creates trust. And people buy from brands they trust.

But actually executing personalized marketing is hard. Not so much the creative part – writing emails, designing ads, etc. – but the data part. If you're going to personalize your marketing you have to know who wants what message.

That's why we built Conversations – a new product that lets your audience tell you exactly what they care about and how they want to be marketed to.

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Topics: Product

One of Feathr CEO Aleks Levental’s favorite hobbies is making molehills out of mountains.

Make no mistake though--he runs a tight, secure, and data-driven ship. But he has a way of not sweating the things that can keep other people up all night. GDPR is one of them. In this article we'll be learning why GDPR is a historically important change in how the EU protects personal data, and also why there’s no need to panic whatsoever.

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That old saying of "two heads are better than one" can apply to businesses, too. That's why, when Feathr customers tell us how much easier their lives would be if our platform integrated with their favorite reg vendor or other service provider, we do our best to listen and try to make it happen.

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