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We’d like to give a big shout-out to our amazing customers who were featured last year in ASAE’s Associations Now, a publication that covers all aspects of association leadership and operations. 

Throughout 2021, Associations Now highlighted organizations that have used Feathr to grow membership, event attendance, virtual programs, advocacy campaigns, and more.

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We encounter marketing materials everywhere we go. We see advertisements on TV, read about the latest sales in email, and see new products while scrolling through social media platforms. 

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Have you ever purchased a piece of clothing, a home decor item, or a goofy “While Elephant” holiday gift from an advertisement you saw on social media? Or, maybe you’ve heard an announcement on your local radio station discussing an upcoming concert and immediately went home to purchase tickets. We’ve all been there!

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Imagine you’re scrolling through Facebook. You see pictures of your baby cousin learning to walk, videos of parrots mocking their owners, and questions someone posted about hiking equipment in a group that you’re a part of. Mixed in with these fun updates are advertisements for a nonprofit you’re passionate about.

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As a credit union, you might feel that working with a marketing agency doesn't always get you the conversion tracking you're looking for. You see data on opens and clicks, but this can be hard to translate into dollar amounts and true ROI. You might even have piles of MCIF data, brimming with insights on which members are primed to buy another one of your offerings – but finding ways to reach and convert those members can be a struggle. 

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In the era of social distancing, many associations have turned to programmatic advertising to grow their memberships.

With site retargeting alone, the most adept turn web visits into revenue without exhausting their marketing budgets.

But despite the power of these tools, attracting new members is still a process.

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