As a credit union, you might feel that working with a marketing agency doesn't always get you the conversion tracking you're looking for. You see data on opens and clicks, but this can be hard to translate into dollar amounts and true ROI. You might even have piles of MCIF data, brimming with insights on which members are primed to buy another one of your offerings – but finding ways to reach and convert those members can be a struggle.
In the era of social distancing, many associations have turned to programmatic advertising to grow their memberships.
With site retargeting alone, the most adept turn web visits into revenue without exhausting their marketing budgets.
But despite the power of these tools, attracting new members is still a process.
There’s no sugar-coating it – times are really tough for associations. Between canceled or delayed events, sponsor and exhibitor drop-off, and other factors, many associations are left wondering how they’ll stay afloat in the coming months, let alone thrive.
But here’s the key: instead of focusing on missed opportunities, shift your priorities and marketing goals to match what you can do right now.
You know how valuable your event is, but sometimes other people need a little convincing. A great way to do that is to convey a sense of urgency by advertising pricing changes to a well-informed audience. These are called last chance offers, and we've seen them have great success increasing registrations when targeted to an interested audience. Read on to learn the details so you can start moving that needle today!
Getting feet to the convention center floor. That’s the ultimate goal of any event organizer, whether they’re putting on a giant international trade show or a small professional conference. Here at Feathr, we’ve worked with both kinds, and every type of event in between. Along the way, we’ve learned from some of the best event marketers in the world exactly what it takes to earn those registrations, and we’d like to share some of that knowledge with you.
So read on to discover five campaign ideas to get those feet running—not walking—to your next event.
Even though 2019 didn't exactly turn out the way Blade Runner predicted, there have still been plenty of technological advancements in recent years. And marketers certainly have not been immune to the wild growth of tech tools. But the basic tenet of marketing for events and associations remains unchanged: demonstrate the value of your service to qualified people, and make it easy for them to sign up. Some modern tools make that job more complicated, and some make it way easier. In this article, we'll focus on the latter and talk about 5 of the tools we recommend in 2019 to grow your association and events without turning your life into a dystopian sci-fi nightmare.