Robust membership is the core of every successful association, and membership growth is the goal of every association marketer. Association marketers are resourceful people—meeting big goals with tight budgets and small teams will do that—so they need modern tools that perform without adding significant burden.

Targeted digital advertising has become the ultimate solution for today's membership directors and marketers, and in this post we’ll look at three ways you can start using it to boost your association’s membership ranks. Keep reading to learn more.

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If you're new to targeted advertising and marketing automation, here's an important quick read for you. It's about the basics of segmentation. Think of segmentation like planting a garden. Even though all plants need water, some plants like a lot of sun and some prefer shade. Just like you must choose where to plant your garden before you start watering it, you should arrange your website visitors by their interests before you begin advertising to them. Still with me? Great. Let's get to the segments.

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Feathr is known for boosting event attendance using digital marketing tools, most specifically our remarketing technology. While attendee acquisition is Feathr's most common use case, remarketing can be used to drive traffic to any page, and that opens up a world of possibilities for your events. Today we'll talk about another powerful use case we're often asked about: how to use remarketing for lead generation. 

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You know how valuable your event is, but sometimes other people need a little convincing. A great way to do that is to convey a sense of urgency by advertising pricing changes to a well-informed audience. These are called last chance offers, and we've seen them have great success increasing registrations when targeted to an interested audience. Read on to learn the details so you can start moving that needle today!

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There's a lot you can do with geofencing. If you're unfamiliar with the technology and what it's capable of, check out our full marketing playbook rundown of geofencing right here. For a quick play to run to earn awareness and engagement with a new audience while your competition is busy putting on its annual event, check out the rest of this article below!

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To have a winning event, you need a winning playbook. Feathr has helped grow 1000+ events with our powerful digital marketing tools. Like all tools, the more experience you have with them, the better you can make them work for you. That's why we created this playbook: to reconcile our experience with your needs and offer proven marketing plays that will boost registrations. Keep reading to learn more about a crucial play for event marketers: geofencing.

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