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“Most nonprofits rely on direct mail, social media, and email to get their message out,” says Kim Bottom, associate director of sales at Feathr. “But unfortunately, these channels have become largely ineffective.”

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To have a winning communications or marketing plan, you need to be working on the right software. There are plenty of options if you’re looking for geofencing software — from Radar to MoEngage — but at Feathr, we’ve created a platform that gathers email, ad, sponsored retargeting, and influencer marketing tools in one single, easy-to-use platform. 

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Email open rates have been in a steady decline with the current estimate across all industries averaging 21.33%. But email campaigns also average a $36 return for every $1 spent. With email marketing not going anywhere, how can you make the most of your next campaign? You guessed it: sprinkle in a few ads and maximize your investment.

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If you’re in nonprofit fundraising, development, or communications, and you’re looking for ad examples, you’ve hit the mother lode!

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We’d like to give a big shout-out to our amazing customers who were featured last year in ASAE’s Associations Now, a publication that covers all aspects of association leadership and operations. 

Throughout 2021, Associations Now highlighted organizations that have used Feathr to grow membership, event attendance, virtual programs, advocacy campaigns, and more.

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We encounter marketing materials everywhere we go. We see advertisements on TV, read about the latest sales in email, and see new products while scrolling through social media platforms. 

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