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There’s no sugar-coating it – times are really tough for associations. Between canceled or delayed events, sponsor and exhibitor drop-off, and other factors, many associations are left wondering how they’ll stay afloat in the coming months, let alone thrive. 

But here’s the key: instead of focusing on missed opportunities, shift your priorities and marketing goals to match what you can do right now. 

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You know how valuable your event is, but sometimes other people need a little convincing. A great way to do that is to convey a sense of urgency by advertising pricing changes to a well-informed audience. These are called last chance offers, and we've seen them have great success increasing registrations when targeted to an interested audience. Read on to learn the details so you can start moving that needle today!

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Getting feet to the convention center floor. That’s the ultimate goal of any event organizer, whether they’re putting on a giant international trade show or a small professional conference. Here at Feathr, we’ve worked with both kinds, and every type of event in between. Along the way, we’ve learned from some of the best event marketers in the world exactly what it takes to earn those registrations, and we’d like to share some of that knowledge with you.

So read on to discover five campaign ideas to get those feet running—not walking—to your next event.

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https://www.feathr.co/guides/modern-marketing-toolkitWelcome to the second installment of Marketing Multipliers, where we show you how digital marketing tools are not only effective on their own, but how results are multiplied when you stack them together in the same campaign. It's like teamwork for your tools. Today we’re talking about partner invites programs, and how they play nice with retargeting campaigns. If boosting attendance and earning new audiences is important to your event goals (and we’re pretty sure it is), keep reading for some tips that will help you do your best marketing ever.

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