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If you're a marketer, one of your priorities likely centers around making better use of data to improve the your marketing campaigns.

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Photo credit: Transform USA

Feathr President and Co-Founder Aidan Augustin, along with new VP of Sales Heather Holst-Knudsen, traveled to Washington D.C. last week to attend the inaugural Transform USA. Transform is a conference for senior leaders in the event space who are responsible for digital development, and Feathr was a proud sponsor of the event. The one-day event brought together an influential event industry group for education, networking, and thought-provoking discussion.

Transform’s theme was “data, analytics, and digital in events,” a topic Feathr knows a thing or two about. We’ve been excited to watch the event industry join us on the message we’ve been preaching for years: the future of event growth is in data and personalization. Better utilized data means a better experience for attendees, exhibitors, and sponsors. The presentations from industry leaders at Transform reflected this attitude. Here are some of our key takeaways from the event:

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Imagine running an event that didn’t start or end. Imagine an event that just continued all day, every day, for the entire year.

Sounds exhausting, right? Absurd even. What if I told you that this is exactly what you should be doing?

Now, I’m not talking about booking the Baltimore Convention Center for twelve months and having daily sessions, meals, and exhibitions. But what I am talking about is breaking the idea that your event only lasts for a few days.

It doesn’t. Your event lasts all year.

Why? Because your most valuable asset – your audience – lasts all year.  You can engage and monetize your event audience all year by changing your thinking and your approach to event engagement.

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Today more than 1000 events and associations like UBM, Emerald Expositions, CES, and NAB use Feathr to create attendee acquisition, partner referral, and digital sponsorship campaigns that actually work.

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