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When it comes to marketing, hype is just part of the game. The latest. The greatest. The best. The most. Everyone claims to have all the answers because, let's face it, hype sells. 

But hype won't be there for you when it's time to hit your event marketing goals. Results always speak louder. 

We asked five Feathr customers (who happen to market some of the world's best events) which acquisition channels and strategies actually perform best for them. Read on to learn from the trenches about which strategies actually work. You may be surprised.

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Getting feet to the convention center floor. That’s the ultimate goal (and persistent challenge) of any event organizer, whether they’re putting on a giant international trade show or a small professional conference. Here at Feathr, we’ve worked with both kinds, and every type of event in between. Along the way, we’ve learned from some of the best event marketers in the world exactly what it takes to earn those registrations. Today we’d like to share some of that knowledge with you.

So read on to discover five attendance growth campaign ideas to get those feet running—not walking—to your next event.

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Watch Feathr Co-Founder and President Aidan Augustin, along with Christine Cullity, Director of Marketing & Public Relations for CDS, deliver an informative and actionable webinar on targeted digital advertising just for events and associations. This webinar covers specific use cases regarding technology, tools, and timing to increase attendance for your events by reaching the right people with the right message. Tune in and learn:

  • How targeted advertising works
  • Why segmentation is crucial, and how to use it efficiently
  • Anti-attrition, shopping cart abandonment, and geofencing use cases to ensure attendance growth
  • And more!

Thank you to Christine and the rest of our partners at CDS for co-hosting this webinar. As always, if you're eager to learn more about how Feathr's platform can help grow your events and membership, please drop us a line at feathr.co/demo.


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Join Feathr and American Urological Association Marketing Manager Dana Hamer to learn how AUA broadened its engagement and growth strategy to redefine who its members can be. Watch the webinar to learn how AUA used nuanced segmentation to successfully expand its audiences to include the entire care team, and how the Feathr platform enabled AUA to quickly and efficiently reach these targeted audiences to boost AUA's engagement and attendance. Then learn how to apply the same principles to boost growth at your association.

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Today more than 1000 events and associations like UBM, Emerald Expositions, CES, and NAB use Feathr to create attendee acquisition, partner referral, and digital sponsorship campaigns that actually work.

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