Getting feet to the convention center floor. That’s the ultimate goal of any event organizer, whether they’re putting on a giant international trade show or a small professional conference. Here at Feathr, we’ve worked with both kinds, and every type of event in between. Along the way, we’ve learned from some of the best event marketers in the world exactly what it takes to earn those registrations, and we’d like to share some of that knowledge with you.
So read on to discover five campaign ideas to get those feet running—not walking—to your next event.
https://www.feathr.co/guides/modern-marketing-toolkitWelcome to the second installment of Marketing Multipliers, where we show you how digital marketing tools are not only effective on their own, but how results are multiplied when you stack them together in the same campaign. It's like teamwork for your tools. Today we’re talking about partner invites programs, and how they play nice with retargeting campaigns. If boosting attendance and earning new audiences is important to your event goals (and we’re pretty sure it is), keep reading for some tips that will help you do your best marketing ever.
Even though 2019 didn't exactly turn out the way Blade Runner predicted, there have still been plenty of technological advancements in recent years. And marketers certainly have not been immune to the wild growth of tech tools. But the basic tenet of marketing for events and associations remains unchanged: demonstrate the value of your service to qualified people, and make it easy for them to sign up. Some modern tools make that job more complicated, and some make it way easier. In this article, we'll focus on the latter and talk about 5 of the tools we recommend in 2019 to grow your association and events without turning your life into a dystopian sci-fi nightmare.
Today on the Feathr blog we've started a new series all about how digital advertising and modern marketing tools not only work well, but work together in concert to multiply each others’ effectiveness. We'll begin with a classic combo: retargeting + landing pages.