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There’s no sugar-coating it – times are really tough for associations. Between canceled or delayed events, sponsor and exhibitor drop-off, and other factors, many associations are left wondering how they’ll stay afloat in the coming months, let alone thrive. 

But here’s the key: instead of focusing on missed opportunities, shift your priorities and marketing goals to match what you can do right now. 

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Your members should be your highest priority. With more members, your association gathers more support as well as opportunities to network and share knowledge. People join associations to interact with others in the same professional field or with similar interests, so you should be actively engaging as many members as you can.

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As you plan your association's next big event, think about your last one. How did your attendance turn out? How many registrations went through? Did your event engage your members?

If any of these questions have less-than-favorable answers, it may be time to reevaluate your strategy so you can boost attendance and successfully promote your next event. Hosting in-person events is a great way to keep members engaged, but only if you build an experience that’s valuable and memorable to them.

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FeathrFunding_Blog2


We can’t believe how exciting and eventful this past year has been for Feathr. We’re grateful for all the hard work our team, customers and partners have put in to making 2019 a year for the books in terms of growth and… drumroll please… 

...Funding!

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Marketing for fundraising events can take up a lot of time – especially if you’re involved in other parts of the planning process. But effective promotion is one of the most important steps to hosting a successful fundraiser, and there are plenty of strategies and tools that can help.

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You know how valuable your event is, but sometimes other people need a little convincing. A great way to do that is to convey a sense of urgency by advertising pricing changes to a well-informed audience. These are called last chance offers, and we've seen them have great success increasing registrations when targeted to an interested audience. Read on to learn the details so you can start moving that needle today!

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