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With more than 2.13 billion monthly users and 1.4 billion daily active users, Facebook is a platform with truly global reach. Given that reach, it's not surprising that Facebook's advertising platform has grown to become one of the most important and valuable advertising channels in the world.

That's one of the reasons why we're thrilled to launch Facebook Campaigns, a tool that lets you target your Feathr tracked audience segments with advertising directly on Facebook.

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Today we at Feathr are thrilled to announce a brand new technical partnership with industry-leading registration and data service provider Convention Data Services. CDS has been around since 1986 and has remained innovative for decades with its event management solutions built around core registration data.

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Referral programs are one of the rare win/wins in the world of events. When you can rely on your exhibitors, speakers, sponsors, and other partners to help grow your event while improving their event experience, everybody wins.

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Holly Abrams is Director of Marketing at the Academy of Managed Care Pharmacy.

Tell us a little about your career background and how you ended up in your position at AMCP.

I am an association marketer going on 25+ years now. I started as a copywriter in various ad agencies. The bulk of my career was spent in education-based associations, until I realized health care was the place to be—and now I am at the Academy of Managed Care Pharmacy, going on 4 years.

What are the main goals of AMCP's meetings and how do you make sure you achieve them?

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Topics: Taking Flight


Dana Hamer is Marketing Manager at The American Urological Association.

Welcome to the fifth issue of Taking Flight, a newsletter of inspiration and insights from Feathr customers who have earned their wings as association and event industry leaders. Featured in this issue is Dana Hamer, Marketing Manager at AUA.

In this issue of Taking Flight, Dana talks medical industry events and how she successfully markets to 10,000+ attendees from across the globe.

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The ever increasing saturation of the channels we use to communicate through is making it more difficult than ever to stand out.

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Today more than 1000 events and associations like UBM, Emerald Expositions, CES, and NAB use Feathr to create attendee acquisition, partner referral, and digital sponsorship campaigns that actually work.

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