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Watch Feathr Co-Founder and President Aidan Augustin, along with Christine Cullity, Director of Marketing & Public Relations for CDS, deliver an informative and actionable webinar on targeted digital advertising just for events and associations. This webinar covers specific use cases regarding technology, tools, and timing to increase attendance for your events by reaching the right people with the right message. Tune in and learn:

  • How targeted advertising works
  • Why segmentation is crucial, and how to use it efficiently
  • Anti-attrition, shopping cart abandonment, and geofencing use cases to ensure attendance growth
  • And more!

Thank you to Christine and the rest of our partners at CDS for co-hosting this webinar. As always, if you're eager to learn more about how Feathr's platform can help grow your events and membership, please drop us a line at feathr.co/demo.

 

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Show me a successful company and I'll show you a company that loves to brag about what their customers accomplish. Feathr may be a little eccentric sometimes, but we're no different in that regard. Helping our customers succeed is what we live for. 

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The days of spray and pray marketing are over. In fact, they have been for years.

The best marketing is relevant, personal, useful, and makes people feel like your brand truly understands them. That sense of understanding creates trust. And people buy from brands they trust.

But actually executing personalized marketing is hard. Not so much the creative part – writing emails, designing ads, etc. – but the data part. If you're going to personalize your marketing you have to know who wants what message.

That's why we built Conversations – a new product that lets your audience tell you exactly what they care about and how they want to be marketed to.

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Join Feathr and American Urological Association Marketing Manager Dana Hamer to learn how AUA broadened its engagement and growth strategy to redefine who its members can be. Watch the webinar to learn how AUA used nuanced segmentation to successfully expand its audiences to include the entire care team, and how the Feathr platform enabled AUA to quickly and efficiently reach these targeted audiences to boost AUA's engagement and attendance. Then learn how to apply the same principles to boost growth at your association.

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Topics: Data & Analytics, Product, News

One of Feathr CEO Aleks Levental’s favorite hobbies is making molehills out of mountains.

Make no mistake though--he runs a tight, secure, and data-driven ship. But he has a way of not sweating the things that can keep other people up all night. GDPR is one of them. In this article we'll be learning why GDPR is a historically important change in how the EU protects personal data, and also why there’s no need to panic whatsoever.

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Cory Fausz is Communications Manager at Exponation.

Welcome to the seventh issue of Taking Flight, a newsletter of inspiration and insights from Feathr customers who have earned their wings as association and event industry leaders. Featured in this issue is Cory Fausz, Communications Manager at Exponation.

In this issue of Taking Flight, Cory talks about how she successfully markets the events in her portfolio at Exponation.

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Today more than 1000 events and associations like UBM, Emerald Expositions, CES, and NAB use Feathr to create attendee acquisition, partner referral, and digital sponsorship campaigns that actually work.

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