To have a winning event, you need a winning playbook. Feathr has helped grow 1000+ events with our powerful digital marketing tools. Like all tools, the more experience you have with them, the better you can make them work for you. That's why we created this playbook: to reconcile our experience with your needs and offer proven marketing plays that will boost registrations. Keep reading to learn about our first play in the series.
Feathr is known as a great attendee acquisition tool for your events. I mean, we do bring in thousands upon thousands of attendees for our customers’ events every year. So the label is accurate. But today, let’s talk about another kind of attendee. Your exhibitors. Without them, you wouldn’t have an event. So how do you make sure they keep coming back year after year? Read on for some tips that we’ve seen be successful, no matter what kind of event you organize.
Getting feet to the convention center floor. That’s the ultimate goal (and persistent challenge) of any event organizer, whether they’re putting on a giant international trade show or a small professional conference. Here at Feathr, we’ve worked with both kinds, and every type of event in between. Along the way, we’ve learned from some of the best event marketers in the world exactly what it takes to earn those registrations. Today we’d like to share some of that knowledge with you.
So read on to discover five attendance growth campaign ideas to get those feet running—not walking—to your next event.
If you're a marketer, one of your priorities likely centers around making better use of data to improve the your marketing campaigns.
Retargeting is a marketing technology with huge potential for growing events. But, it's dramatically under-utilized by event organizers. And even when it is used, it isn't fully understood.
Join Aidan Augustin, our co-founder and President for a crash-course in this technology and a step-by-step breakdown of how to quickly implement it to start growing your event.
Imagine that you're the owner of a retail clothing shop. Hundreds of potential customers visit your shop each day and look at your products. Some buy – yay!
But some don't buy. They leave the store and go home. Lost business, right?
Maybe not. What if you could remind each of those potential customers of their interest in your products by showing them targeted ads on billboards and signs that they pass throughout their day? That would be a pretty powerful campaign, wouldn't it?
Unfortunately, that isn’t possible with today’s billboard technology. But there is a digital equivalent: retargeting.